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  • Michelle

What exactly is SEO?

Updated: Sep 8, 2023

SEO letters with arrows pointing up

Search Engine Optimization (SEO) is optimizing a website to improve its ranking on search engine result pages (SERPs). It is an essential aspect of any business's digital marketing strategy, as it helps to increase visibility, drive traffic, and generate leads and sales.

Consumers rely heavily on search engines to find information, products, and services in this digital age we are living in. As a result, appearing at the top of search results is crucial for any business that wants to attract and retain customers. This is where SEO comes in - it helps websites to rank higher on search engines and reach more potential customers.

SEO involves a variety of tactics, including keyword research, content creation, and link building. By targeting specific keywords related to a business's products or services, companies can improve their ranking on search engines and increase the chances of attracting organic traffic. Content creation is also important, as it helps to establish a website's relevance and credibility in the eyes of search engines. Link building, on the other hand, involves obtaining links from other reputable websites, which can help to improve a website's ranking and credibility.

One of the biggest benefits of SEO is that it is cost-effective compared to other forms of digital marketing, such as pay-per-click (PPC) advertising. While PPC can produce quick results, it can also be expensive, especially for businesses in competitive industries. On the other hand, SEO can take longer to produce results, but it can also be a more sustainable and cost-effective way to drive traffic to a website in the long-term.

Another advantage of SEO is that it is measurable. Businesses can track their ranking on search engines, as well as the number of visitors and leads generated from their SEO efforts. This allows companies to make informed decisions about their SEO strategies and make adjustments as needed.

SEO is a crucial component of any business's marketing strategy. It helps to improve a website's ranking on search engines, increase visibility, drive traffic, and generate leads and sales over a long period of time. By investing in SEO, businesses can improve their online presence and reach more potential customers, ultimately helping to grow their bottom line.

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