How to Have AI Mode Success
- michelle64892
- Jun 26
- 3 min read
Optimize and be consistent with your GBP
AI Mode will be the most common way people search for something on the internet moving forward. It's time to get serious about how your business can show up in their results.
The easiest way? Your Google Business Profile.
Now that AI Mode is here, your Google Business Profile is more important than ever. It's not just a marketing tool you should have. It's a marketing tool that is a necessity!
And your Google Business Profile is not a set-it-and-forget-it tool. It needs consistent love from you.
Your Path to AI Mode Success
To thrive in the era of AI Mode, businesses must prioritize their Google Business Profile with a focus on optimization and consistency.
Complete and Accurate Information:
Fill out every section: Business name, address, phone number (NAP), website, hours of operation, detailed services/products, categories, attributes, photos, and videos.
Keep it updated: Special hours, holiday closures, new services, or temporary changes should be reflected immediately. Outdated information leads to user frustration and AI distrust.
Use relevant keywords naturally: Integrate keywords that customers use to search for your services or products within your descriptions and service listings.
Harness the Power of Reviews:
Actively solicit reviews: Encourage satisfied customers to leave genuine reviews on your Google Business Profile.
Respond to ALL reviews: Positive or negative, responding promptly and professionally shows you value customer feedback and are engaged. AI considers review sentiment when making recommendations.
Encourage detailed reviews: Reviews that mention specific services or products reinforce your expertise for the AI. Need more reviews? Download my FREE resource that gives you 20 proven ways to get more online reviews.
Regularly Post Updates and Offers:
Use the "Posts" feature on your Google Business Profile to share news, events, promotions, and offers. This keeps your profile active, fresh, and signals to Google (and its AI) that your business is open and engaged.
Include high-quality photos and videos. AI models favor pictures and videos as content, so diversify your media.
Utilize the Q&A Section:
Proactively answer frequently asked questions that customers might have. This helps the AI understand your business better and can directly contribute to AI-generated answers. You can also add your own questions and answers that are frequently asked offline to grow this section of your Google Business Profile.
Monitor Insights and Analytics:
Google Business Profile provides valuable data on how customers are finding and interacting with your listing. Analyze these insights to understand what's working and refine your strategy.
Your Google Business Profile is no longer just a listing; it's a vital conduit for AI to understand, recommend, and connect your business with potential customers. By prioritizing optimization and consistent management of your GBP, you're not just staying visible; you're future-proofing your business in the age of artificial intelligence.
If all this sounds overwhelming and too much for you, Your Media Squad is here to help. Your Media Squad has been managing small businesses' Google Business Profiles for over 4 years to make them stand out, and we can do that for you, too! Check out our services page and set up a free 15-minute consultation so we can come up with a plan for you!
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