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  • Michelle

Why Copywriting is Important For Your Business

Updated: Sep 8, 2023

What is copywriting?

Copywriting is a form of writing that helps to drive results to your business. It can be used in blogging, social media marketing, and on your website. Constant copywriting is a great way to attract new customers. It tells a story, connects with the reader, and ultimately solves the reader's problem. The end result? Getting the reader to take action whether that means opting in to an offer, engaging with you, or buying your product or service.

Why do you need it?

Anyone can write, but not everyone can write good copy. A good copywriter will give you the results you are aiming to get, a sale! Below are four big reasons, you should consider having a copywriter on your team.

1. Copywriters can help you connect with your ideal buyers

A good copywriter recognizes the reader's problem and shows them a way to fix the issue. The copywriter connects with the reader by encouraging their dreams, validating their fears, and then calming their fears.

2. Copywriting helps to build your brand

First impressions are so important when it comes to your brand. Most people who are considering buying from you will go to your website or social media platforms to learn more about your small business. Having good copy on your pages shows you are credible, ethical, and potentially worth your business. It helps with your first impression!

3. Copywriting turns your website into a marketing tool.

The more copywriting you have on your website, the more your website automatically turns into a marketing tool. When people go online to search how to solve a specific problem and your website pops up, your website just worked as a marketing tool for you. It will help attract more leads for you and convert them into sales. The more writing you do the more your website becomes a marketing tool on the internet.

4. Copywriting helps to improve your SEO

Good copywriters will insert keywords into their writing, but they will do it naturally. The more targeted keywords used, the more Google will pick up your message which in turn makes your content more searchable.

Constant copywriting can take time, but it is another technique to help you connect with your audience, develop a stronger positive image with them, and turn them into customers.

Not sure where to start or just do not have the time to create copy for your website? Good News: copywriters are everywhere, and you can always find a freelancer to help you, including here at Your Media Squad, LLC!

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