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The Advantages of Email Marketing: We researched the stats!

Updated: Sep 8, 2023

Email icon popping out of cell phone

In this digital era where social media and instant messaging steal the limelight, it's easy to overlook the power of good old email. But hold on! Email marketing is still a rockstar for connecting with your audience and achieving remarkable results. Check out the stats below that show exactly why email marketing is beneficial. Let's jump right in, shall we?

  1. Reach: Statista predicts that by 2025, a whopping 4.6 billion people will be using email worldwide. That's like the entire population of the internet! So, if you think email marketing is outdated, think again. It's a golden opportunity to reach a massive audience and make an impact.

  2. High ROI: According to the Data & Marketing Association (DMA), you can expect an average return of $42 for every buck you spend on email marketing. Talk about getting the most bang for your buck!

  3. Increased Conversion Rates: email marketing works wonders in turning curious prospects into loyal customers. eMarketer reveals that email conversion rates are three times higher than social media. That means when you tailor your emails to connect with your audience's needs, you're on the fast track to guiding them through the customer journey.

  4. Customer Engagement: According to Campaign Monitor, personalized emails can generate six times higher transaction rates than generic ones.

  5. Enhanced Customer Loyalty and Retention: A study by Invesp revealed that customers who receive personalized emails are 27% more likely to become repeat buyers. Imagine the impact of regularly engaging them with top-notch content, exclusive offers, and personalized recommendations.

  6. Mobile-Friendly Reach: The world is in the palm of their hands—literally! Litmus claims that 46% of all email opens happen on mobile devices. So, if you want to catch your audience on the go, ensuring your emails look fabulous and work seamlessly on their smartphones is crucial.

  7. Actionable Metrics and Insights: Email marketing platforms provide a treasure trove of juicy stats and analytics. From open rates and click-through rates to conversion tracking, you get valuable insights into the effectiveness of your campaigns. Dive into the numbers, fine-tune your strategies, and watch your results skyrocket.

Email marketing might not be the shiny new toy in the digital playground, but it still packs a powerful punch. The statistics we've explored prove that email marketing is your secret weapon to connect, engage, and convert your audience.

If you small business is looking to design a marketing campaign and you are not sure where to begin, reach out to Your Media Squad, and we can help!

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