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Simple FREE SEO Strategies For New Business Owners


This blog is for new business owners looking for ways to grow their online presence! Once you have a fantastic website showcasing your amazing products or services, you might be wondering how to get customers to find it online. The answer? Search Engine Optimization (SEO)!

Don't worry; you don't need a degree in computer science to understand SEO. Here are some easy-to-implement strategies to get your small business website climbing the search engine ranks:

Content is King (and Queen):

  • Craft Compelling Content: People love valuable information. Write informative blog posts, articles, or create videos that address your target audience's questions and needs.

  • Keyword Magic: Research keywords related to your business. These are the terms people use to search for what you offer. Sprinkle these keywords naturally throughout your content, but avoid keyword stuffing (forcing them in unnaturally).

  • Be User-Friendly: Imagine your ideal customer - what kind of language would they understand? Write clearly, concisely, and in a way that keeps them engaged.

Technical Stuff (Made Easy):

  • Be Mobile Friendly: Most searches happen on phones, so make sure your website looks fantastic and functions flawlessly on all devices, such as phones, tablets, and computers.

  • Be Fast: People hate waiting! Ensure your website loads quickly. There are free online tools to test your website speed and offer suggestions for improvement.

  • Headings Matter: Structure your website with clear titles, headings (like subtitles!), and meta descriptions (a short blurb summarizing your page). These elements help search engines understand what your content is all about.

Get Listed, Get Found:

  • Claim Your Google Listing: Create a free Google Business Profile and fill out all the information. This is crucial for local SEO, so you show up in searches for businesses near your location!

  • Branch Out: Look for online directories relevant to your industry and get listed there as well. This increases your online presence and makes it easier for potential customers to find you.

Build Backlinks (the Trust Factor):

  • Backlinks are like online gold stars. When other websites link to yours, it shows search engines that your content is valuable and trustworthy.

How to Earn Backlinks:

  • Write guest posts for relevant websites.

  • Participate in online communities related to your industry.

  • Try to get mentioned in articles or publications.

  • Utilize your Google Business Profile Update section and include a call to action link back to your website.

  • Use Pinterest! Pinterest is actually a search engine and not a social media site. Create pins that link back to your website.

Remember: SEO is a marathon, not a sprint. By consistently implementing these strategies and creating high-quality content, you'll gradually increase your website's ranking and attract more organic traffic.

Want more marketing tips and tricks sent straight to your inbox every week? Sign up for my weekly newsletter, where I give you one quick marketing tip that you can start using right away! It's short and sweet but comes with valuable info!


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