Learn how to set up and optimize your Google Business Profile from scratch in this self-paced video course. Instructor Michelle Stuenkel, owner of Your Media Squad and seasoned digital marketer, walks you through claiming your listing, verifying your business, and filling out every section to maximize local visibility. You’ll discover how complete profiles make businesses 2.7× more trusted and how high-quality photos can generate 35 % more website clicks. Topics include: • Claiming and verifying your profile, even if someone else has already claimed it. • Adding accurate business information (hours, categories, contact details) and choosing the right business category. • Writing an engaging, keyword-rich description that boosts local search ranking. • Uploading photos and videos that attract clicks and highlight your storefront, products, and team. • Creating posts, promotions, and events to keep your profile fresh and encourage interactions. • Maintaining NAP (Name, Address, Phone) consistency, responding to reviews, and avoiding common mistakes like keyword stuffing. • Troubleshooting suspensions and submitting reinstatement requests when necessary. Outcome: By the end of this course, you’ll have a fully optimized Google Business Profile ready to bring in more customers and improve your local SEO. Plus, you’ll know exactly what to do each week to keep your profile ranking high and converting visitors into customers.