Instagram Just Became 100% Searchable – Here's What That Means for Your Business

If you're using Instagram to promote your business, there's a new update you need to know about

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 Last week, the CEO of Instagram announced that all posts on the platform are now 100% searchable. That's right — Instagram is officially functioning like a mini search engine.

So what does this mean for you?

It means that keywords in your captions are now just as powerful as hashtags and usernames when it comes to getting discovered on the platform.

Here's How to Take Advantage of Instagram's New Searchable Feature:

If you want your posts to appear when potential customers are searching on Instagram, now's the time to refine your strategy. Start here:

1. Use Natural Keywords in Your Captions

Don't keyword-stuff, but do write your captions with intention. Consider the words your ideal customer might type into a search engine and naturally incorporate them into your content. For example, if you're a personal trainer in Tampa, phrases like "Tampa fitness tips" or "personal trainer for women" can help your content pop up in searches.

2. Know What Your Audience is Searching For

Do a little research into the common questions or topics your audience cares about. Use tools like Instagram's search bar, Google autocomplete, or even Pinterest trends to find what's relevant in your industry.

3. Add Your Location

This is huge for local businesses. Even if you don't tag your city in the location field, write it into your captions. Instagram's algorithm now picks up on that! For example, "Best tacos in Tampa" or "Wedding photographer based in Orlando."

4. Don't Forget Your Bio

Your Instagram bio is also searchable, so be sure to include a few relevant keywords about the people you help and the services you offer. A clear, optimized bio helps your profile appear when users search for your type of business.

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